PROM 2010
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PROM 2010 WIN A PROM SHOPPING SPREE IN NYC SWEEPSTAKES OFFICIAL RULES


NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED.

SPONSOR. This Prom 2010 Win a Prom Shopping Spree in NYC Sweepstakes ("Sweepstakes") is sponsored by David's Bridal, Inc., 1001 Washington Street, Conshohocken, Pennsylvania, 19428 ("Sponsor").

SWEEPSTAKES PERIOD. The Sweepstakes begins at 10:00 a.m. Eastern Time ("ET") January 18, 2010 and ends at 12:00 midnight ET, February 14, 2010 ("Sweepstakes Period"). All Entries must be submitted and received within the Sweepstakes Period to be valid and eligible for the drawings.

ELIGIBILITY. Subject to additional restrictions below, the Contest is open to female high school students who (1) are enrolled in and attending high school during the 2009-2010 school year in one of the 50 states or the District of Columbia, (2) are attending any of her high school's proms (i.e. Freshman, Sophomore, Junior or Senior, as applicable), (3) are legal residents of one of the fifty States of the United States and the District of Columbia, but excluding the states of Maine, Alaska and Rhode Island, (iv) are 14 years of age or older at the time of entry, (4) if a minor, have parent or guardian permission to enter the Sweepstakes under the terms set forth in these Rules, and (5) submit a valid Sweepstakes Entry as defined in these Official Rules ("Entrant"). Employees of Sponsor, their immediate family members, and persons living in the same household as employees or their immediate family members are not eligible. The term "immediate family member" includes spouses, parents, grandparents, siblings, children and grandchildren. All federal, state and local laws apply.

HOW TO ENTER. Entries can be submitted by completing one of the following entry instructions: 1. Text prom to 74362 to register via mobile device, 2. Register online at www.davidsprom.com, or 3. Type or hand print your name, telephone number, email address, state and postal code on a 3" x 5" piece of paper or note card, and place it in U.S. mail with proper postage addressed to:

David's Bridal Prom NYC Sweepstakes - Marketing 1001 Washington Street Conshohocken, PA 19428

There is a limit of one entry per participant per Sweepstakes. Mailed entries must be typed or handwritten, are limited to one (1) per envelope, and must be postmarked within the Sweepstakes Period and received by February 17, 2010. All entries become the exclusive property of the Sponsor. No entries will be acknowledged or returned. Sponsor is not responsible for incomplete, lost, misdirected, garbled, stolen, late or unreadable Sweepstakes Entries, for unauthorized human intervention, or for failure to receive entries due to transmission failures or technical failures of any kind whether such failure originated with Entrant or Sponsor, including without limitation, (i) lost or unavailable network connections, (ii) Web site, Internet or ISP unavailability, (iii) traffic congestion, or (iv) the failure of any hardware or software. Proof of sending or submitting a Sweepstakes Entry will not be deemed to be proof of receipt by Sponsor. Sponsor reserves the right to disqualify any Sweepstakes Entry that does not comply with these Rules, that is alleged to infringe on any third party's intellectual property rights or that Sponsor deemed obscene, offensive, or otherwise inappropriate for viewing.

DRAWING. One winning entry ("Grand Prize Winner") will be randomly selected from eligible entries on or about February 18, 2010. Odds of winning depend on the number of entries received.

PRIZES. One Grand Prize Winner will be randomly selected from eligible entries and will receive the following prizes: (1) Free prom dress and accessories (value not to exceed $350 in total); (2) roundtrip domestic (within the United States) transportation to New York City (approximate value: $800); (3) hotel accommodation in New York City for 2 nights for Grand Prize Winner and her legal guardian (or companion of at least 18 years of age if the Grand Prize Winner is at least 18 years of age) (approximate value: $900); (4) a $100 David's Bridal gift certificate for Grand Prize Winner's legal guardian (or companion of at least 18 years of age if the Grand Prize Winner is at least 18 years of age) (value: $100); (5) a $100 gift certificate from prom hair and makeup for Grand Prize Winner (value: $100); (6) Five Hundred ($500) cash spending money (value: $500). The total value of all Grand Prize Winner prizes is $2,750

RESTRICTIONS. Travel must be completed by March 31, 2010. If Grand Prize winner is not able to travel prior to March 31, 2010, the travel portion of the prize will be forfeited. Transportation and hotel to be chosen by the Sponsor. Where a Winner is a minor, prize will be awarded in the name of the parent or guardian that signed the original Release. If the Grand Prize Winner is under the age of 18, her legal guardian, who signed the Release, must accompany Grand Prize winner to New York City, including without limitation to the Shopping trip. No transfer of prizes is permitted. No substitutions of prizes or cash equivalents are allowed. Prizes are subject to availability and Sponsor reserves the right to substitute prizes of equal or greater value. All taxes are the sole responsibility of the prize winners. Sponsor will issue a 1099 form to the Winner (or their parent or guardian).

WINNERS. All reasonable efforts will be made to contact the winner. If the winner does not respond to the winning notification within 7 business days, sponsor reserves the right to randomly select a new winner. Each entrant agrees that, upon winning the Sweepstakes and as a condition to entry and prize receipt, winner (and , if a minor, winner's parent or guardian) will submit such documentation as Sponsor may require to confirm eligibility, agreement to these Rules, information required for tax purposes and, except where prohibited, a publicity and liability release. The failure of a potential winner to verify address, or the return of notification as undeliverable, or the failure to return a signed certification and release if required will result in disqualification and the random selection of an alternate winner. In the event of any other noncompliance with rules and conditions, the prize may be awarded to an alternate winner. All expenses not specifically included, are the sole responsibility of the winner. Winner is responsible for all taxes on any prize awarded to them.

TERMS AND CONDITIONS. Participation in the Sweepstakes constitutes Entrant's full and unconditional agreement to and acceptance of these Rules. The decisions of Sponsor regarding the selection of winners and all other aspects of the Sweepstakes shall be final and binding in all respects. Sponsor will not be responsible for typographical, printing or other inadvertent errors in these Rules or in other materials relating to the Sweepstakes. Sponsor reserves the right in its sole discretion to disqualify any Entrant it finds to be tampering with the operation of the Sweepstakes or to be acting in violation of these Rules. Entrants agree that Sponsor, its affiliates, parents, subsidiaries, agents or contractors and their employees, officers and directors shall not be liable for injury, loss or damage of any kind resulting from participating in this Sweepstakes. Winning is contingent upon fulfilling all requirements of these Rules and Sponsor's decisions as to the administration of the Sweepstakes and prize awards are final. Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the Sweepstakes should fraud, technical failures, or any other factor beyond the reasonable control of Sponsor impair the integrity of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award prizes based on a random drawing from the eligible Sweepstakes Entries received up to the time of impairment. BY ENTERING THE SWEEPSTAKES, ENTRANT AGREES TO RELEASE AND HOLD HARMLESS SPONSOR, ITS PARENT, SUBSIDIARIES AND AFFILIATED COMPANIES, AGENTS OR CONTRACTORS AND THEIR EMPLOYEES, OFFICERS AND DIRECTORS ("RELEASED PARTIES") FROM AND AGAINST ANY AND ALL CLAIMS, CAUSES OF ACTION AND/OR LIABILITY FOR ANY INJURIES, ILLNESS, DEATH, LOSS OR DAMAGE OF ANY KIND ARISING FROM OR IN CONNECTION WITH PARTICIPATION IN AND/OR ENTRY INTO THE SWEEPSTAKES OR RECEIPT OR POSSESSION, USE OR MISUSE OF ANY PRIZE OR ELEMENT THEREOF.

RESERVATIONS. Void where prohibited or restricted by law and subject to all laws and regulations. All entries become the Sponsor's property and will not be returned. By entering this Sweepstakes, each entrant agrees to be bound by these rules. Acceptance of prize constitutes the grant of an unconditional right to use the winner's name for any and all publicity, advertising and promotional purposes without additional compensation, except where prohibited by law.

PRIZE WINNERS AND OFFICIAL RULES. A copy of these Official Rules and the Sweepstakes results may be obtained by visiting www.davidsprom.com or by sending a self-addressed, stamped envelope (Vermont residents may omit return postage) to David's Bridal Prom Team, 1001 Washington Street Conshohocken, PA 19428. Indicate whether Entrant is requesting the Sweepstakes results or a copy of these Official Rules, or both. Sweepstakes results will be available on or about February 18, 2010. Requests must be received no later than October 31, 2010.

PUBLICITY/USE OF NAME AND LIKENESS. Entry in the Sweepstakes constitutes Entrant's consent (without limitation (including geographical limitation) or compensation to Entrant) for Sponsor, or any third party in Sponsor's sole discretion, to edit, adapt, modify, reproduce, publish, promote, display or otherwise use entrant's name, city and state of residence, likeness, photograph, video, image for advertising, publicity, and promotional purposes in any media, online or offline, without further permission, consent, payment or other consideration, unless prohibited by law. In addition, entry into the contest constitutes Grand Prize Winner's consent (without limitation or further compensation to Grand Prize Winner) for Sponsor, or any third party in Sponsor's sole discretion, to edit, adapt, modify, reproduce, publish, promote, display or otherwise use any imagery produced by the NYC trip conducted , in any way it sees fit, including without limitation, Entrant's likeness and any photographs or videos, for advertising, publicity, and promotional purposes in any media, online or offline, without further permission, consent, payment or other consideration, unless prohibited by law.

USE OF DATA. Sponsor will be collecting personal data about participants online, in accordance with its privacy policy. Please review the Sponsor's privacy policy at http://www.davidsbridal.com/privacy.jsp (the "Privacy Policy"). By participating in the Sweepstakes, Entrants hereby agree to Sponsor's collection and usage of their personal information as set out in its Privacy Policy and in these Official Rules and acknowledge that they have read and accepted Sponsor's privacy policy.

MISCELLANEOUS. Any disputes concerning these Sweepstakes shall be governed by the laws of the Commonwealth of Pennsylvania, and any dispute that may arise hereunder shall be brought in a state or federal court in Pennsylvania.




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